How we invest

We aim to be the best and brightest at managing your assets

We combine high quality investing with lower costs

When we think about investing, we focus on two underlying principles: growth and protection. However, we also like to offer flexibility so you have a portfolio that meets your requirements.


One thing we, and many other investors have learned is over the long-term, the markets can be the best way of growing wealth and savings.

Low cost investing

Minimising costs are the only thing with a direct, measurable and predictable impact on future expected returns. Capital markets are uncertain and will go through good times and bad, but fees are the one thing you can control. Focusing on minimising fees has a direct, positive impact on returns.

Intelligently managing your assets

Management of your investment takes place on our platform in a portfolio suited to your investment goals, time horizon and risk tolerance. We take care of asset allocation, trading, and periodic rebalancing giving you a state-of-the-art solution that maximises returns.


Diversification is used to lower volatility (and risk) while rebalancing is used to lower volatility and improve returns – a process that sells assets that have become more expensive while buying assets that have become cheaper.


When investing with Brite Advisors you get access to highly experienced and professional asset managers that will determine the best way to invest your assets and maximise value over time.


Do you have questions about how Brite Advisors can help you? Please complete the form and we’ll get in touch shortly.

Where to find us

12 East 49th Street, 11th Floor, New York NY 10017, United States of America.

Tel: +1 646 891 5990.


Brite Advisors USA, Inc. is a Registered Investment Adviser with the United States Securities and Exchange Commission: File Number: 801-78041. Such registration does not imply any level of skill or training.

There is no guarantee of the future performance of financial products regardless of previous performance.

IRS Circular 230 Disclosure: Pursuant to requirements imposed by the Internal Revenue Service, any references to tax contained on this Website (including any attachments) is not intended to be used, and cannot be used, for purposes of avoiding tax penalties imposed that may be imposed on any taxpayer.